She is beautiful, she is everything gorgeous and she's Indian.

I find that people in India find Aishwarya beautiful, abroad she seems to be representing the modern Indian woman. And I find most of the NRI blogs that I read, enamoured by her.

NRI Director, Gurinder Chadha featuring Ash in two of her movies "Bride and Prejudice" and "Mistress of Spices" , speaks a lot about the NRI obsession with the lady and how she represents the new Indian as being 'transnational'.

1. Is it that the NRI's want to believe that Ash is beautiful because she is Indian?

2. Do they think she is lending her face to sell India in the West. Oprah! David Lettermen...

3. Does the NRI believe that Aishwarya is an Icon, representing Indian modernism?

4. Is she the one thing they can be proud of from back home?

Whatever it is, I appreciate the market-savvy lady - wrapping the whole world around those lovely eyes.